Category Archives: Business

Eterna Plc appoints Adeosun as new MD/CEO

Posted on by
Reply

The Board of Directors of Eterna Plc has announced the appointment of Mr Olumide Adeosun as the new Managing Director/Chief Executive Officer of the company.

The appointment takes effect from Feb. 3.

This is contained in a statement on Thursday by Mr David Edet, the Company’s Secretary/Legal Adviser.

Edet commended the outgoing MD/CEO, Mr Abiola Lawal, who resigned effective Jan. 31, for his “exceptional leadership and significant contributions during his tenure.“

The Board congratulated Adeosun on his appointment and wished him “great success in his new role.”

Prior to his new appointment, Adeosun served as Group Executive Director at Rainoil Limited and as a Non-Executive Director at Eterna Industries Limited.

He is also the immediate past Chairman of the Major Energy Marketers Association of Nigeria (MEMAN) and a dedicated advocate for clean energy.

He serves on the advisory boards of renewable energy firms and consultancies.

Adeosun is a finance and energy expert with over 25 years of experience in both sectors.

He began his career as a Business Analyst under the PricewaterhouseCoopers (PwC) UK graduate programme in London.

He later moved to BP Plc, where he held various senior roles in upstream finance, business support, and commercial operations.

In BP’s Strategic Origination team, Adeosun played a pivotal role in developing BP’s Africa trading strategy, which led to the establishment of BP Global West Africa Ltd in Nigeria.

Read Also: LASTMA rescued 1,075 from road crashes in 2024 – GM

As Vice President of Commercial Development, he spearheaded initiatives that led to a 300 per cent revenue growth within three years.

Adeosun’s experience also includes his time at PwC’s West Africa Energy Advisory team in Lagos, where he led transactions raising over $1.5 billion in infrastructure and energy investments.

He also oversaw the acquisition of a leading multinational midstream and downstream company.

In 2019, Adeosun was appointed CEO of Ardova Plc, where heexecuted a five-year transformation strategy focused on LPG and renewable energy.

He also led the successful bid for a majority stake in the Olua Field on OML 25, establishing a joint venture in record time.

Adeosun is a Member of the Financial Reporting Council of Nigeria, a Fellow of the Chartered Institute of Directors, and a Member of the Society of Petroleum Engineers (SPE).

He holds a Bachelor of Architecture degree from Woodbury University, California, and an MSc in Mathematics from Royal Holloway, University of London.

(NAN)

CBN sanctions 9 banks for failing to dispense cash via ATMs

Posted on by
Reply

The Central Bank of Nigeria (CBN) says it has sanctioned some Deposit Money Banks (DMBs) for failing to make Naira notes available through automated teller machines (ATMs), during the yuletide season.

According to a statement by Hakama Sidi-Ali, CBN’s Director, Corporate Communications Department, this is a clear message of zero tolerance for cash flow disruptions.

The affected banks are Fidelity Bank Plc, First Bank Plc, Keystone Bank Plc,
Union Bank Plc, Globus Bank Plc, Providus Bank Plc, Zenith Bank Plc, United Bank for Africa Plc, and Sterling Bank Plc.

Sidi-Ali said that each of the banks was fined N150 million for non-compliance, in line with the CBN’s cash distribution guidelines, following spot checks on their branches.

She said that the enforcement
action followed repeated warnings from the CBN to financial institutions to guarantee seamless cash availability, particularly during periods of high demand.

“Communication with the banks revealed that the fines would be debited directly from their accounts with the apex bank.

“Ensuring seamless cash flow is paramount to maintaining public trust and economic stability.

“The CBN will not hesitate to impose further sanctions on any institution found violating its cash circulation guidelines,” she said.

Read Also: Fubara prays Appeal Court to vacate order stopping Rivers’ allocations

She said the CBN’s investigations and monitoring would continue to scrutinise cash hoarding and rationing, both at bank branches and by Point-of-Sale (POS) operators.

She added that the CBN was working with security agencies to crack down on illegal cash sales and operational violations, including enforcing POS operators’ daily cumulative withdrawal limit of N1.2 million.

She urged all financial institutions to comply with its guidelines, warning that further violations would attract swift and decisive sanctions.

The News Agency of Nigeria (NAN) reports that the CBN Governor, Yemi Cardoso, had earlier warned banks to strictly adhere to cash distribution policies or face severe penalties.

Cardoso gave the warning in his address at the Annual Bankers’ Dinner of the Chartered Institute of Bankers of Nigeria (CIBN) in Nov., 2024.

He underscored the apex bank’s commitment to maintaining a robust cash buffer to meet the need of Nigerians.

“Our focus remains on fostering trust, ensuring stability, and guaranteeing seamless cash circulation across the financial system,” Cardoso had said.

(NAN)

Food prices rose in October – NBS

Posted on by
Reply

The National Bureau of Statistics (NBS) says prices of beans, eggs, bread, rice, and other food items witnessed significant price increases in October 2024.

The NBS said this in its Selected Food Prices Watch report for October 2024 released in Abuja on Tuesday.

The report said that the average price of 1kg of brown beans increased by 254.23  per cent from N790.01 recorded in October 2023 to N2,798.50  in October 2024.

“On a month-on-month basis, 1kg of brown beans increased by 2.19  per cent in October  from the N2,738.59 recorded in September 2024.”

It said that the average price of medium-sized Agric eggs (12 pieces) increased by 140.21 per cent on a year-on-year basis from  N1,112.22 in October 2023 to N2,671.60 in October 2024.

“On a month-on-month basis, the eggs  increased by 7.42 per cent from the N2, 487.04 recorded  in September 2024.”

The report said that the average price of sliced bread increased by 103.76  per cent on a year-on-year basis from N760.82 in October 2023 to N1,550.24 in October  2024.

“On a month-on-month basis, the price increased by 1.44 per cent from the N1,528.19  recorded in September  2024.”

In addition, the average price of 1kg of local rice rose by 137.32  per cent on a year-on-year basis from N819.42 recorded  in October 2023 to N1,944.64 in October 2024.

“On a month-on-month basis, it increased by 1.56 per cent from N1,194.77 recorded in September  2024.”

Also, the report said that the average price of 1kg of boneless beef increased by 98.73   per cent on a year-on-year basis from N2,948.03 in October 2023 to N5,858.58 in October  2024.

Read Also: Covenant University emerges first in inter-disciplinary science research in West Africa

“On a month-on-month basis, the price increased by 3.99 per cent from the N5,633.60 recorded  in September 2024.”

On state profile analysis, the report showed that in oc  2024, the highest average price of 1kg of brown beans was recorded in Bauchi at N3,750.00,  while the lowest was recorded in Yobe at N1,749.52.

It said that Niger recorded the highest average price of medium size Agric eggs (12 pieces) at N3, 450.00, while the lowest was in Adamawa at N2,050.00.

The NBS said that the highest average price of sliced bread was recorded in Rivers at N1,867.14, while the lowest price was recorded in Yobe at N960.07.

According to the report, Kogi recorded the highest average price of 1kg local rice (sold loose) at N2,693.41, while the lowest was reported in Benue at N1,267. 25.

Analysis by zone showed that the average price of 1kg of brown beans was highest in the South-South at N3,274.39, followed by the North-Central at N2,990.02.

“The lowest price was recorded in the North-East at N2,294.29.”

The North-Central and South-East recorded the highest average price of medium size agric eggs(12 pieces) at N2,915.58 and N2,879.24, respectively, while the lowest price was in the South-West at N2,472.94.

The report said that the South-South recorded the highest average price of sliced bread at N1,829.25, followed by the South-East at N1,665.56, while the North-East recorded the lowest price at N1,360.85.

The NBS said also that the South-East and the South-West recorded the highest average price of 1kg of local rice(sold loose)  at  N2,146.08 and N2,011.05, respectively.

“The North-West recorded the lowest price of 1kg of local rice (sold loose) at N1,763.62.”

The News Agency of Nigeria(NAN) reports that in July, the federal government in a bid to address the incessant increase in food prices and ensure food security granted a 150-day duty-free import window for food commodities.

The suspended duty tariffs and taxes will be on the importation of certain food items across the land and sea borders which include maize, cowpeas, wheat, and husked brown rice.

However, experts have suggested more sustainable measures such as addressing the issue of insecurity, foreign exchange and transportation costs to address the soaring food prices and ensure  food security.

(NAN)

How to land jobs that pay above minimum wage

Posted on by
Reply

Finding a job that pays above the minimum wage is a critical step towards achieving financial stability and improving your standard of living.

In Nigeria, where the minimum wage is set at ₦70,000, many job seekers aspire to secure positions that offer higher pay.

President Bola Tinubu had on Monday, July 29, 2024 signed the minimum wage bill into law.

The Minimum Wage which was formerly ₦30,000 will now increase to ₦70,000.

However, eight Nigerian governors have expressed their readiness to pay the new minimum wage, while others have decried their inability to pay the new minimum wage over limited financial resources.

This well crafted article by Newsaccessng ,will guide you through the process of finding jobs that pay above the N70 minimum wage, focusing on strategies, industries, and practical tips to enhance your job search.

The Importance of seeking jobs above the Minimum Wage

There are many advantages to making more than the minimum wage, such as increased access to healthcare, better financial security, and the capacity to invest for future objectives.

In addition to offering greater compensation, higher-paying positions frequently provide retirement plans, health insurance, and chances for professional growth.

Industries Offering Higher Wages

Certain industries in Nigeria are known for offering wages that exceed the minimum threshold. These industries typically require specialized skills, education, or experience, but they also provide greater financial rewards.

Information Technology (IT)

Nigeria’s IT industry is expanding rapidly, providing a wealth of well-paying positions in fields including data analysis, cybersecurity, and software development.

Oil and Gas

For many years, Nigeria’s oil and gas sector has been a major employer of high-paying positions, especially for engineers, technicians, and project managers.

Banking and Finance

Positions in investment, banking, and finance companies can pay significantly more than the minimum wage, particularly for positions requiring a background in accounting, economics, or financial analysis.

Top Sectors for High-Paying Jobs in Nigeria

Beyond the general industries, specific sectors within these industries consistently offer higher wages. Understanding these sectors can help you target your job search more effectively.

Tech Startups

Tech startups in Lagos and Abuja are particularly known for offering competitive salaries, especially for roles in software development, digital marketing, and product management.

Renewable Energy

As Nigeria shifts towards more sustainable energy solutions, the renewable energy sector is becoming a lucrative area for engineers, project managers, and environmental consultants.

Healthcare

The healthcare sector, especially in private hospitals and clinics, offers higher wages for professionals such as doctors, nurses, and medical technologists.

How to find companies that pay more than N70,000

It takes planning and research to find companies that pay more than the minimum wage.

The following tips can assist you in locating high-paying employers:

Research Employer Reviews

You can explore websites that provide information on employee reviews, corporate wages, and general workplace culture like Glassdoor and Jobberman.

Make use of the above mentioned platforms to investigate possible employment.

Attend Industry Events

Networking events, job fairs, and industry conferences are great places to meet employers and find out which businesses pay competitive wages.

Utilizing Job Search Platforms

In Nigeria, online job search engines are vital resources for locating well-paying employment.

You can use these sites to filter job listings based on factors like location, industry, and income range.

Jobberman

One of the top job search engines in Nigeria is Jobberman. It provides a large selection of job postings in a variety of industries, including positions with good salary.

LinkedIn

LinkedIn is an effective tool for job searching in addition to being a networking platform. Make connections with professionals in the field on LinkedIn and apply to positions that fit your expectations for both compensation and skill set.

Networking for High-Paying Job Opportunities

Finding employment chances through networking that might not be publicly posted is a very effective strategy.

Read Also: FULL LIST: Varsities in Benin Republic, Togo likely affected by FG’s evaluation

Developing a strong professional network might result in recommendations and insider knowledge about well-paying jobs.

Join Professional Associations

Acquiring membership in industry-specific professional associations can facilitate networking with like-minded individuals and provide you with job opportunity updates.

Leverage Social Media

It’s helpful to establish a professional online profile and make connections with possible employers on sites like LinkedIn and Twitter.

Enhancing Your Skills for Better Job Prospects

Investing in skill development investments is essential to gaining access to higher-paying professions. Companies frequently look for applicants with particular abilities that are in high demand in the industry.

Technical Skills

Your income potential can be greatly increased by becoming proficient in technical skills like coding, data analysis, and digital marketing.

Soft Skills

Soft skills, such as problem-solving, teamwork, and communication, are equally important to employers as technical talents and can improve your chances of landing a job.

The Role of Education in Securing High-Paying Jobs

Getting a college degree is frequently essential to landing a high-paying job.

Obtaining advanced degrees and certifications can boost your earning potential and open doors to higher-level work.

Undergraduate Degrees

In Nigeria, earning a bachelor’s degree in a discipline like engineering, computer science, or finance might lead to rich employment prospects.

Graduate Degrees

Your income potential can be further increased by pursuing a master’s degree or other additional credentials, particularly in professions like law and business administration.

Certifications That Boost Earning Potential

Obtaining certifications can greatly improve your career prospects and serve as an excellent means of showcasing your proficiency in a certain field.

Project Management Professional (PMP)

The PMP certification can lead to higher-paying project management employment and is widely recognized in a variety of industries, including construction, banking, and IT.

Certified Information Systems Security Professional (CISSP)

The CISSP certification is a useful qualification for people working in the IT industry as it can lead to high-paying cybersecurity positions.

The Impact of Experience on Salary Negotiation

Negotiating a pay requires experience, which is vital. Candidates with a track record of success in their industry are frequently offered higher compensation by employers.

Leveraging Past Experience

Emphasize your prior experience, especially any noteworthy accomplishments or leadership positions that show prospective employers how valuable you are, when negotiating your pay.

Continuous Learning

Whether through formal schooling or on-the-job training, keeping up your knowledge and skills in your profession will help you bargain more effectively when it comes to pay talks.

Leveraging Internships and Entry-Level Positions

Even while they might not pay much at first, internships and entry-level jobs can offer invaluable experience and chances to develop into higher-paying professions.

Gaining Experience

Utilize entry-level positions and internships as stepping stones to develop your resume, acquire experience, and eventually advance into more lucrative roles.

Networking Opportunities

Networking often provide opportunities that can lead to better-paying jobs in the future.

Importance of CRM Analytics in making enhanced business decisions

Posted on by
Reply

Keeping a competitive advantage in the fast-paced world of business requires a grasp of customer behavior, preferences, and trends. In this process, Customer Relationship Management (CRM) analytics is essential since it uses data to give insightful analysis that informs strategic choices. This article examines the value of CRM analytics, the instruments and methods used in its implementation, and the ways in which companies may use these insights to maximize customer experiences and commercial results.

The Significance of CRM Data

CRM analytics is the methodical examination of client information gathered from a variety of sources, including sales, marketing initiatives, customer service exchanges, and more. Analyzing this data to identify patterns, trends, and correlations can provide businesses with important insights about the behavior and preferences of their customers.

CRM analytics are important because they may be used to:

Improved Customer Understanding: Through the examination of CRM data, companies can have a thorough grasp of the requirements, inclinations, and purchasing patterns of their clientele. Customized client interactions and focused marketing strategies are made possible by this knowledge.

Boost Customer Retention:

Proactive retention methods are made possible by identifying at-risk or likely-to-churn consumers. Businesses can decrease attrition rates and increase customer loyalty by responding to consumer complaints and providing tailored incentives.

Maximize Marketing and Sales Efforts:

CRM analytics facilitates the identification of high-potential leads, the determination of which marketing channels provide the best return on investment, and the streamlining of sales procedures for increased efficacy and efficiency.

Read Also: Seven benefits of investing in real estate

Promote Product and Service Innovation:

Based on consumer input and market demand, insights from CRM analytics can guide the creation of new products and the improvement of existing services.

CRM Analytics Data Integration and Warehousing Tools and Methods:

It is essential to consolidate CRM data from multiple sources (such as customer support platforms, marketing automation technologies, and sales platforms) into a single data warehouse or repository. HubSpot, Microsoft Dynamics CRM, Salesforce, and other tools make data management and integration easier.

Data mining and machine learning:

Within CRM data, hidden patterns and relationships can be found through data mining techniques like clustering, classification, and association. Machine learning algorithms are able to segment clients based on characteristics and behaviors, forecast customer behavior, and suggest the best course of action for them.

Predictive analytics refers to the use of models that predict future customer behaviors, such as lifetime value, churn probability, and likelihood of purchase. Proactive decision-making and tailored customer engagement tactics benefit from the use of these models.

Customer Segmentation:

Segmenting customers based on demographics, behavior, or transactional history allows businesses to tailor marketing messages and offerings to specific customer groups.

Sentiment Analysis:

Natural language processing (NLP) techniques analyze customer feedback from surveys, social media, or support interactions to gauge sentiment. Understanding customer sentiment can help in addressing concerns promptly and improving overall customer experience.

Visualization and Reporting:

CRM analytics insights are visualized using tools for data visualization like as Tableau, Power BI, or Google Data Studio. Reports and dashboards make difficult-to-understand data easily readable, empowering stakeholders to act swiftly and decisively.

Using CRM Data to Drive Business Success

Customer Journey Mapping: From awareness to purchase and beyond, the customer journey can be mapped with the aid of CRM data analysis across touchpoints. Businesses may improve customer experience and streamline procedures by having a thorough understanding of consumer pain points and touchpoint effectiveness.

Personalization and Targeting:

Customize marketing messaging, product suggestions, and consumer interactions with the use of CRM analytics. Communications that are customized to the recipient’s interests and behavior boost engagement and conversion rates.

Churn Prediction and Prevention:

Use predictive analytics to spot early indicators of consumer discontent or churn risk. To keep important clients, put proactive retention methods into place, such loyalty programs or targeted offers.

Campaign Optimization: Use CRM statistics to gauge a marketing campaign’s efficacy. To make the most use of your marketing strategy and money, analyze campaign ROI, customer acquisition expenses, and conversion rates.

Constant Improvement:

The process of CRM analytics is never-ending. Keep an eye on important metrics, evaluate performance in relation to objectives, and adjust plans in light of fresh information and market developments. Maintaining competitiveness and relevance in the market requires constant improvement.

In summary

CRM analytics gives companies the ability to use data to improve customer understanding, streamline processes, and spur expansion. Utilizing methods and instruments like customer segmentation, predictive analytics, and data integration, organizations can obtain practical insights that enhance decision-making within divisions. CRM analytics is essential for corporate success in today’s data-driven environment, as it may improve customer experiences, maximize marketing efforts, and boost profitability. Organizations can remain adaptable, customer-focused, and competitive by embracing CRM analytics as a strategic tool in an increasingly competitive landscape.

Full Steps: How Affiliate Marketing works in 2024

Posted on by
Reply

Affiliate marketing has grown to be a potent tool for both individuals and companies to make money make money, and in 2024, it has continue to evolve.

In its most basic version, it’s a performance-based marketing approach in which you, the affiliate, get paid a commission for recommending the goods or services of another business.

You just need to be able to reach the right people; you don’t need to make your own products, manage inventory, or provide customer support.

In 2024, affiliate marketing will continue to evolve, with a focus on increasing audience trust and value. We’ll go into the specifics of this approach here, giving you the tools you need to start an affiliate marketing business that succeeds.

The Participants involved:

Let’s introduce ourselves to the major participants in the affiliate marketing scene before getting started:

  • Merchant/Brand: The business that produces the good or service you are endorsing is this one. They provide affiliate programs that let you get paid for sales you refer.
  • Affiliate: Oneself! In your capacity as an affiliate, you will use your platform (website, social media, etc.) to market the merchant’s goods and get paid commissions on eligible purchases.
  • Customer: This is the individual who purchases something from the retailer after clicking on your special affiliate link.
  • Affiliate Network (Optional): These are online communities that serve as middlemen between affiliates and merchants. They can make the processes of finding, managing, and paying for programs easier.

The Complete Manual for Successful Affiliate Marketing

Now that you are aware of the participants, let’s divide the affiliate marketing procedure into doable phases:

1. Selecting Your Target Market & Niche:

Finding your area of skill and interest is the first step. What knowledge do you possess? Which kind of content do you like to make? Describe your ideal client once you’ve chosen a specialization. With your material, who are you hoping you’ll reach? For the purpose of developing customized advertising, it will be essential to comprehend their demographics, interests, and pain concerns.

2. Locating Relevant Affiliate Programs:

Look into affiliate programs provided by merchants that complement your content and target market, keeping your niche and audience in mind. Look directly at alternatives on merchant websites or use affiliate networks to find other programs.

Search for respectable companies whose goods or services you can safely endorse and truly believe in.

3. Enrolling in Affiliate Programs:

The majority of affiliate programs have a straightforward application procedure. Examine the program’s specifics, paying particular attention to commission rates, cookie tracking duration (the amount of time a click is linked to you), and terms of payment. Upon approval, you will be sent a unique affiliate link that may be tracked and used to identify you as the source of referrals for any transactions made.

4. Marketing the Goods and Services:

This is where your marketing acumen and inventiveness are put to use. In 2024, there are a lot of ways to market affiliate products:

  • Content marketing: This is an effective way to draw in organic visitors and establish credibility. Make educational listicles, blog posts, reviews, or tutorials that highlight the advantages of the goods you are endorsing.
  • Social Media Marketing: Use social media sites like Facebook, Instagram, and others to your advantage by sharing interesting content that highlights your affiliate products. To reach more people, use sponsored ads, stories, and even organic content.
  • Email marketing: Send tailored newsletters with affiliate offers if you have an email list. To get the best results, segment your list and give value-adding more weight than just promoting sales.
  • Video Marketing: With its high level of engagement, videos are ideal for in-depth evaluations and product demonstrations. Website traffic can be generated by exhibiting affiliate products on platforms such as YouTube.

Important Reminder: Never fail to acknowledge using affiliate links. Transparency is mandated by the Federal Trade Commission (FTC) and fosters audience trust.

5. The client clicks and purchases something:

A prospective customer will be taken to the merchant’s website when they click on your special affiliate link. The sale will be credited to you if they buy something during the cookie tracking time.

6. Sale is Tracked and Commission Earned:

Using their affiliate program, the merchant will track and validate the sale. Following confirmation, you will receive a commission based on the pre-arranged price for that particular product. The merchant or affiliate network will determine the different payment dates and methods.

Developing a Successful Affiliate Marketing Plan

Now that you know how it works, here are three essential tactics to help you succeed with affiliate marketing in 2024:

Read Also: How to start snail farming at home in 2024

  • Selecting the Correct Programs/Products: Don’t just advertise anything to make a quick profit. Concentrate on premium goods that are appropriate for your audience and specialty. Think about things like program, cookie tracking duration, and commission rates.

Developing a Lucrative Affiliate Marketing Plan for 2024

After studying affiliate marketing’s workings, let’s take a closer look at developing a successful plan for 2024. Here, our attention will be on three main pillars: selecting the appropriate programs and products, producing worthwhile content that converts, and expanding your traffic and audience.

A. Selecting the Appropriate Goods and Services

High commission rates may seem alluring, yet concentrating only on this indicator may lead to unfavorable outcomes. Here’s a more comprehensive method for choosing affiliate networks:

  • Relevance is King: Make sure the goods and services are a perfect fit for your target market and niche. Endorsing unrelated products will make your viewers perplexed and damage your reputation.
  • Quality Matters: Speak up in favor of goods you can honestly endorse and firmly believe in. Products of poor quality will eventually tarnish your brand and reduce conversions.
  • Cookie tracking & commission rates: Commission rates and cookie tracking duration are significant elements, though not the only ones to consider. Look for programs that offer competitive commission rates and extended cookie durations, which refer to the amount of time after a click that a sale is attributed to you.
  • Program Reputation: Find out how well-known the program is among affiliate marketers. To evaluate the program’s dependability and payment terms, look for reviews and ratings.

B. Producing Convert-Friendly and Useful Content

Any effective affiliate marketing plan must start with high-quality content. Here’s how to produce informational yet persuasive material for your audience:

  • Provide Knowledge & Interest: Provide insightful material that informs readers about issues they are facing and how the suggested goods and services might help. Instead than just pushing items, concentrate on earning people’s confidence and being an authority in your field.
  • Organic Integration: Easily incorporate affiliate links into your content. Steer clear of excessively promotional strategies that resemble sales pitches. Rather, organically highlight the product’s advantages within the context of your writing.
  • SEO Optimization: To draw in organic traffic, make sure your material is optimized for search engines (SEO). To make sure your content appears higher in search results and attracts more users to your platform, use pertinent keywords and adhere to SEO best practices.
    Here are some more pointers for creating content:
    Why Diversity Is Essential: To accommodate diverse audience tastes, try experimenting with multiple content formats such as blog articles, reviews, video tutorials, or listicles.
  • Put Long-Term Value First: Provide evergreen content that will continue to be valuable in the future and bring in steady traffic and possible leads.
  • Stay Current: To keep readers interested, keep your content current with the newest product details and industry trends.

C. Increasing Traffic & Audience

Increasing the size of your audience is essential to increasing the money you make from affiliate marketing. The following are some methods to broaden your audience:

  • Make Use of Various Marketing Channels: To reach a larger audience, make use of email marketing (if you have a list), social media marketing (both organic and sponsored), and content marketing. Since every channel has distinct preferences, it is best to take a multifaceted approach.
  • Connect & Work Together: Make contact with other influential people in your field to discuss possible joint ventures. Expanding your access to each other’s audiences through guest articles, collaborative content development, or even social media shoutouts can be advantageous for both of you.
  • Paid Advertising (Optional): To reach a more niche audience than you can through organic reach, think about using paid advertising techniques on social media sites or search engines, if your budget permits.

Recall that developing an effective affiliate marketing plan requires patience and persistent work. You may become a reliable authority in your industry and make a steady income from affiliate marketing by concentrating on high-quality content, engaging audiences, and strategically employing many channels for promotion.

Tracking and Evaluating Your Results: The Secret to Successful Affiliate Marketing

It is insufficient to merely post affiliate links online in the dynamic realm of affiliate marketing. You have to be a data-driven marketer to really succeed. This section will go into great detail on how important it is to monitor and evaluate your success, giving you the resources you need to consistently improve your affiliate marketing efforts for the greatest possible impact.

Why Analysis & Tracking Are Important

Consider operating a vehicle while blindfolded. It’s possible that you would finally get at your objective, but the trip would likely be slow, ineffective, and even disastrous. Without tracking and analysis, affiliate marketing is comparable. You may make a little money, but you won’t know what is and isn’t effective.

Making Use of Analytics Tools

A plethora of information is available for exploration on the majority of affiliate programs and website analytics systems. The following essential tools are ones that you should know:

  • Analytics from the Affiliate Program: These include details on how well you performed in the program, including clicks, conversions, and commission received for each affiliate link.
  • Website Analytics (Google Analytics): This free tool provides a thorough overview of the traffic to your website, including the sources (social media, organic search), user activity, and conversion rates.

Monitoring KPIs (Key Performance Indicators)

Not every data point has the same significance. The following are some crucial performance indicators (KPIs) to monitor when monitoring your affiliate marketing:

  • Clicks: The total amount of clicks through your affiliate links reveals how interested the public is in the items being advertised.
  • Conversions: This measure shows how many clicks result in sales or other targeted activities (like sign-ups). Clicks divided by conversions yields the conversion rate, which is then given as a percentage.
  • Commission Earned: The overall revenue you’ve brought in via affiliate marketing.
    Click-Through Rate (CTR): This indicator shows how well your affiliate links work. It is computed as a percentage by dividing the total clicks by the total impressions, or the number of times your link was viewed.

Using Data to Optimize Your Campaigns

You can learn a lot about what’s working and what needs to be improved by evaluating your data. Below is how you can achieve that:

  • Determine the Best-Performing Strategies and Content: Find out which marketing materials and platforms (like social media) are producing the most clicks and conversions.
  • Improve Underwhelming Content: Examine content that has poor conversion or click-through rates. Think about changing the content, focusing on a different set of keywords, or looking at different advertising techniques.
  • Test Various Methods: Don’t be scared to try new things. To determine which headlines, calls to action, or link placements work best with your audience, split test them.

Recall that data is on your side. You can make wise judgments, hone your tactics, and maximize your campaigns for long-term affiliate marketing success by routinely monitoring and evaluating your results.

To give you a comprehensive grasp of this ever-evolving industry, we’ll answer some often asked questions (FAQs) on affiliate marketing in the concluding part.
In summary: Creating a Success Story in Affiliate Marketing
You now know the fundamentals of affiliate marketing:

Closing: Crafting a Successful Affiliate Marketing Tale

You now know the fundamentals of affiliate marketing:

  1. Selecting Your Niche and Target Audience: Determine your area of expertise and use your content to reach the appropriate audience.
  2. Locating Relevant Affiliate Programs: Choose premium goods or services that fit your target market and specialty.
  3. Joining Affiliate Programs: Submit an application and be accepted into programs that provide steady payouts and competitive commissions.
  4. Marketing the Goods and Services: Provide insightful material that teaches readers and naturally incorporates your affiliate links. Make use of multiple marketing channels in order to expand your audience.
  5. Tracking and Analyzing Your Performance: Make use of data to pinpoint the aspects of your campaigns that are effective and keep improving them for greater outcomes.

By endorsing goods and services you firmly believe in, affiliate marketing presents a seductive chance to make money online. But it’s crucial to keep in mind that creating a profitable affiliate marketing business calls for perseverance and commitment.

There is no quick fix or sudden wealth. You must exercise patience, provide excellent material, earn your audience’s trust, and keep up of market developments. Your earning potential increases with the amount of value you offer and the effectiveness with which you market pertinent products.
Are you prepared to start using affiliate marketing?

Consider these concrete steps to begin:

  • Determine your target market and niche.
  • Look at possible affiliate schemes. Seek out trustworthy companies offering goods or services that fit your specialty.
  • Begin producing worthwhile material. You choose the format: reviews, blog entries, instructional videos, etc. Make an effort to inform and captivate your audience.
  • Use smart content promotion. To increase traffic to your platform, make use of social media, email marketing (if you have a list), and SEO optimization.
  • Monitor your progress and do a data analysis. Utilize this data to continuously improve your tactics and campaign optimization for the best possible outcomes.

Recall that it takes patience and dedication to succeed in affiliate marketing. But by endorsing goods you use and assisting customers in solving their difficulties, you may create a steady revenue stream with the correct strategy and persistent work.
So, do something right now! Begin by conducting research, producing high-quality content, and developing your affiliate marketing success narrative.

Bonus Section: FAQs Regarding Affiliate Marketing Frequently Asked Questions

1. Must I let people know that I use affiliate links?

Of course! Gaining your audience’s trust requires openness. When you use an affiliate link to promote a product or service and stand to earn a commission from any sales that occur, you must disclose this to the Federal Trade Commission (FTC) in the United States if you are over there.

The following are typical methods for disclosing your affiliate relationships:

  • Make sure to use a clear and succinct statement such as “I may receive a commission from purchases made through these links” or “This post contains affiliate links.”
  • Make sure your website has a specific affiliate disclosure page that details your overall affiliate marketing strategy.

2. Should affiliate marketing be done with any consideration to the law?

Yes, there are a few legal factors to take into account.

  • FTC Regulations: Make sure you abide by the previously stated FTC disclosure standards.
  • Affiliate Program Terms: The terms and conditions of each affiliate program vary. To comprehend your responsibilities and limitations as an affiliate, thoroughly read them.
  • Intellectual Property: When advertising affiliate products, take care to use trademarks and logos appropriately.

3. What kind of earnings can I anticipate from affiliate marketing?

Affiliate marketing income potential varies widely. Here are factors it is dependent on:

  • Your specialty: Certain specialties yield higher profits than others.
  • The size and engagement of your audience: Your earning potential increases with the size and engagement of your audience.
  • The goods you endorse: varying products will have varying commission and conversion rates.
  • Your abilities in marketing: Success depends on developing and promoting content strategically.
    With affiliate marketing, there is no assurance of revenue but with persistent work you can.

4. Where can I find more information about affiliate marketing?

You may learn more about affiliate marketing from a variety of helpful offline and online venues. Here are some recommendations:

  • Websites and blogs with affiliate marketing: Numerous websites provide comprehensive case studies, lessons, and guides on affiliate marketing.
  • Online workshops and courses: To acquire in-depth information and techniques, think about signing up for online workshops or courses.
  • Affiliate marketing books: Numerous publications explore the complexities of affiliate marketing and provide insightful advice from seasoned professionals.

By utilizing these tools and never stopping to study, you can improve your strategies and abilities to succeed more in the fascinating field of affiliate marketing.

How to start snail farming at home in 2024

Posted on by
Reply

Are you interested in farming but don’t have the room or money for conventional livestock? You only need to consider snail farming! You can easily conduct this fulfilling and sustainable business from the comfort of your own home. Whether you’re interested in snail farming as a pastime or as a potential business, this in-depth guide will take you through the process of snail farming.

Knowing About Snail Farming

Let’s first review the fundamentals of snail farming before getting started. Snail farming, also referred to as heliciculture, is the practice of cultivating land snails for human consumption. These gastropods are high in protein, vitamins, and minerals in addition to being delicious. Snail farming also takes little room and money.

Planning and Research

Successful snail farming requires careful planning and research, just like any other endeavor. Learn about the various varieties of snails that are good for farming first. The most prevalent species are the enormous African land snail Achatina fulica, the common garden snail Helix aspersa, and the Roman snail Helix pomatia.

Think about your resources and goals next. Establish your target market, budget, operating scale, and available space. Do you cultivate for your own use, to sell at local markets, or for a profit? By responding to these queries, you may adjust your strategy appropriately.

Design the Perfect Place for the Snails

Snails prefer a damp, humid atmosphere with lots of airflow. Pick a good spot for your snailery, like a greenhouse or a shady section of your backyard. Create or buy terrariums, wooden boxes, or plastic crates as homes for your snails.

Read Also: FULL STEPS: How to start an online store from scratch in 2024

To keep the humidity levels stable, line the pots with a substrate such as peat moss, coconut coir, or moist soil. Give the snails places to hide during the day, such as logs or rocks. Make sure there is adequate drainage to avoid waterlogging, which can be harmful to the health of snails.

Purchase Snails

It’s time to get your snail supply after building a place for the place to be kept. Snails can be purchased online, from pet shops, or from nearby breeders. As an alternative, you can pick wild snails from your garden or neighboring places, but make sure to check local laws and, if required, secure the required permits.

Examine the snails for health indicators and do not add any sick or pest-infested ones to your snailery. A small batch is a good way to get experience before expanding your business.

Step 4: Care and Feeding

Your snails’ growth and development depend on proper diet. Give them a well-rounded diet that includes seasonal produce such as carrots, squash, cucumbers, and lettuce. Steer clear of giving them acidic foods or citrus fruits as these could upset their digestive tract.

Furthermore, offer calcium supplements to encourage shell growth and avoid shell deformities, such as commercial snail feed or crushed eggshells. Make sure there is always clean, freshwater available for bathing and drinking.

Step 5: Keep an eye on and uphold

To make sure your snails are healthy and productive, you must regularly monitor them. Look out for symptoms of disease, parasites, or crowding. Keep the snailery at the ideal temperature and humidity, especially in the event of severe weather.

To stop bacterial growth and odor, periodically wipe the containers and take out any collected trash or uneaten food. Examine the snails’ shells for any damage, and if required, cure them right away.

Step 6: Obtaining and Promoting

In six to twelve months, snails usually reach harvestable size, depending on the species and environmental factors. Carefully remove them from their shells by hand-picking them or gently nudging them out.

Direct sales to customers, restaurants, farmers’ markets, or upscale food stores are possible for your gathered snails. As an extra bonus, you can also convert them into other gastronomic treats like escargot, snail caviar, or snail slime cosmetic items.

In summary

In conclusion, everyone may start a profitable and sustainable hobby at home with snail farming. You can start your own successful snail farm and reap the advantages of fresh, nutrient-dense snails straight from your backyard by following these simple steps and suggestions.

Why then wait? Begin your adventure in snail farming right now and enjoy the benefits of this unusual and intriguing pastime or business opportunity.

FULL STEPS: How to start an online store from scratch in 2024

Posted on by
Reply

The e-commerce industry is expanding rapidly, providing a wealth of opportunities for prospective business owners to launch and be successful with their online stores. Creating an internet store from scratch has several advantages, such as inexpensive initial costs, the freedom to operate from anywhere, and the potential to reach a worldwide audience.

You may establish an online business and find your way to success with the help of this comprehensive guide, which will take you step-by-step through the process on how to start an online store.

1. Product Selection and Market Research

Determine your niche and target market: Identify your ideal clientele and the particular goods or services they are looking for.

Perform competition and market research: Examine the market for your selected specialty, assess what your rivals are offering, and look for ways to set yourself apart from the competition.

Choose which goods to sell: Select goods that truly fascinate you, have healthy profit margins, and meet the needs of your target market.

Establish your company’s aims and goals: Give a clear description of your goals for your online store, including income targets, client acquisition objectives, and growth strategies.

Make a thorough business plan: Create an online store roadmap that includes financial predictions, operating guidelines, marketing plans, and a competitive analysis.

Obtain the required licenses and permits and register your business: Make sure that your firm is registered and that you have all the licenses and permits necessary to operate in the area.

Recognize your legal obligations: Learn about the laws pertaining to data protection, consumer rights, and other matters that affect internet enterprises.

3. Establishing the Online Store

Select an appropriate online store platform: Choose an e-commerce platform based on features, scalability, usability, and customization possibilities that meet your demands. Popular platforms include Shopify, BigCommerce, and WooCommerce.

Select and customize website templates or themes: Opt for visually appealing and user-friendly templates or themes that align with your brand and product offerings. Customize the design elements to create a unique online store.

Set up product categories, descriptions, and pricing: Organize your products into relevant categories, write compelling product descriptions that highlight their features and benefits, and establish competitive pricing strategies.

Integrate secure payment gateways and establish shipping methods: Ensure secure online transactions by integrating reputable payment gateways, such as PayPal or Stripe. Set up a shipping options and create partnerships with reliable shipping providers.

4. Producing Product Content That Is Appealing

Write product descriptions that are compelling: Compose interesting and educational descriptions that convey the advantages and special features of your items.

Record top-notch product photos or videos: Employ high-quality photographs or make visually engaging movies to present your items from various perspectives and illustrate how they are used.

Read Also: How to secure cloud jobs in UK with Visa Sponsorship 2024

Put into use efficient product classification and filtration systems: Organizing products into logical categories and adding filtering options based on qualities like size, color, or price will make it easier for customers to navigate your online store.

Make product pages search engine (SEO) friendly: To increase search engine visibility and generate organic traffic, conduct keyword research and optimize your product pages with pertinent keywords in the titles, descriptions, and meta tags.

5. Promotional and Marketing Techniques

Create a thorough marketing strategy: Determine which marketing channels—such as social media, email marketing, influencer partnerships, or content marketing—will help you reach your target audience most successfully.

Create a powerful internet presence and brand identity: Create a unified brand identity for your website, social media accounts, and promotional materials. By interacting with your audience and offering value, you can develop a devoted clientele.

Put SEO strategies into practice: Optimize your online store for search engines by improving site speed, creating unique and informative content, and obtaining high-quality backlinks to increase organic traffic.

Employ paid advertising campaigns: To attract targeted traffic to your online store, think about setting aside some of your cash for social media or focused online advertising campaigns on sites like Google Ads.

Develop a rapport with consumers by using engagement and content marketing techniques: Provide informative content that appeals to your audience, such as blog entries, tutorials, or videos. Use email newsletters, social networking, and individualized customer service to interact with your clients.

6. Putting in Place Effective Order Fulfillment and Customer Service

Streamline the order fulfillment and administration procedures: Establish a productive method to quickly handle and complete consumer orders. To expedite the procedure, use integrated e-commerce solutions or order management software.

Select dependable partners for shipment and delivery: Choose shipping partners that provide dependable and affordable services to guarantee prompt and safe delivery of items to clients.

Clearly state in your return and refund policies: Establish unambiguous guidelines for refunds, swaps, and returns to foster consumer confidence and deliver top-notch support.

Put in place effective customer service systems: Provide a variety of customer service channels, including live chat, email, and phone, to quickly respond to questions, handle problems, and help customers at every stage of the process.

7. Tracking Outcomes and Growing the Company

Track and examine website traffic, sales, and consumer behavior: To keep an eye on important performance indicators, learn more about consumer behavior, and pinpoint areas that need improvement, use web analytics tools like Google Analytics.

Employ analytics tools to make judgments based on data: Make educated decisions about pricing, product options, marketing tactics, and website optimization by utilizing data insights.

Optimize the online store continuously by updating and enhancing it on a regular basis in response to user input, industry trends, and performance indicators: To improve user experience and increase conversions, test out various approaches and techniques.

Look for ways to increase your firm: Some ideas include introducing new products, focusing on untapped markets, or starting marketing initiatives. Maintain your creativity and adjust to shifting consumer and market demands.

Final Note

Although creating an internet store from start can be intimidating, you can handle the process with confidence if you follow our step-by-step instructions. Accept the advantages of e-commerce, including its worldwide reach, adaptability, and scalability, and take steps to realize your dream of being an online entrepreneur. Your online store has the ability to succeed in the fast-paced world of e-commerce with careful planning, smart marketing techniques, and a focus on customer pleasure.

How to start up small catfish business in your home

Posted on by
Reply

Do you know you can rear catfishes in your backyards, without actually digging a fish pond?, Today, we will be looking at ways you can start raring catfishes in a small way with a pond before then graduating into a full blown fish farmer.

Cat fish is protein filled, having several vitamins and minerals, this makes it a very sort after fish. A lot of Nigerians take the fish as pepper soup of as roasted.

One of the reasons why it is coming a very lucrative business in Nigeria, is because a lot of beer parlors and football viewing centres are opening and people prefer to drink their beers with wither pepper soup or roasted catfish.

Some people some export the smoked and dried catfish oversea as it is a well sort after fish over there. 

The popular and most common way people have been raring cat fish, is by creating ponds for the fishes, making the business expensive to startup, as it will require land to dig and space to keep water tanks and other equipments. So if you’re not a land owner, you will not be able to afford this method of rearing fishes.

The fish farming method we will be discussing today is less expensive to start, you only need to be committed to changing the water often, depending of the location where you choose to use.

Before you startup, you will need to create a little space in your house that will be close to a gutter where the dirty water will drained. 

You can choose to drain the water into the gutter or into a water closet in your apartment. If you choose to drain the water into the water closet, you must always pour some amount of kerosene inside your water closet to scare away reptiles including snakes, as they can be attracted by the crumbs from the fish feeds.

Starting up, you will need a small plastic baff or bowl in place of the regular pond, where you’ll put the fish fingerlings in water inside the bowl. As they grow, you’ll change the bowl into a bigger own. It takes about 3 to 6months for them to become matured enough sales.

You will also need a sieve to drain the dirty water so the sieve will hold the fishes from flushing away.

Read Also: 29 amazing streaming apps to enjoy non stop music

When I started up mine, I started with just a plastic bowl and all I needed to do daily was to drain the water into a bucket, with the aid of the sieve.

You must be consistent in removing the water everyday, this is because the water stinks, the stinking water is as a result of the smelling feeds. This means not changing the water everyday can make your house and the whole compound smell as a result of the stink.

To make it easy for you to drain the water, you can fix a pipe through the bowl and drain the water, this way, you will need need to always carry the bowl and drain with a sieve.

What Intrt was doing before now was very stressful as they grew, sometimes when I try to sieve the water away, I some of the fish usually jump off, fall sick (one of the signs that they are sick is not eating), while some hit their heads on the side of the bucket, giving them various injuries, which might also make them prone to attacks by other fishes. Once there is a wound on the body of a fish, others will take advantage of it when they are hungry and feed on the injured fish.

So I decided to get a bigger baff, called a plumber to connect a small pipe to the baff, where I can easily drain water from. It became very easy afterwards and the fishes became healthier and grew bigger.

Below are few tips to help you start up within your home

* There should be space in your home, like a store, a wide kitchen, backyard etc.

* Be sure to have a place to always drain the water before even thinking of starting, if the outlets to water is not a gutter or a soak away, it might not be too advisable to start in your home, using this method.

*Find out where you can buy fingerings around your area( some sell one fingering at N30 for 1piece, but many sellers won’t sell to you, if you will not buy up to 100 Pieces). Don’t start with too much, you can start with about 100 or 150 piece, so as to text run.

* Buy baffs that can size into the space you have (you’ll get a very big baff for N2000) while there are others that are cheaper.

* Connect a drainage pipe to the baff, short or long. This is dependent on where you want to be draining the water to.

*Make sure you change the water regularly

* Their feeds are not too expensive. Note that the bigger they grow, the more food they will consume.

* As they get bigger, get a transparent net to cover the bowl, to avoid them jumping out of it.

*Be patient, it takes about 5-6 months for them to grow very well, if they are of the growing species. So don’t rush yourself by over feeding them hoping to see them grow hurriedly.

With these few tips, you can start up a small cat fish business within your home.

Seven benefits of investing in real estate

Posted on by
Reply

Are you trying to find a dependable and profitable way to invest? Real estate is the only place to search! Numerous advantages of real estate investing will help you accumulate wealth and safeguard your financial future. Regardless of your level of experience, this blog post will provide you with insightful information about the benefits of real estate investing.

Regular Cash Flow

Consistent cash flow is one of the main advantages of real estate investment. You can generate a consistent passive income stream by investing in rental homes. You may make sure that your monthly revenue is more than your expenses by choosing the ideal rental property to invest in and by determining the appropriate rental pricing. This can assist you in paying your mortgage, your property’s upkeep, and yet have extra money.

Value Appreciation

There is historical evidence that the value of real estate increases with time. Real estate has demonstrated a steady increasing trend over the long run, despite possible short-term market swings. Investing in real estate in locations that have room to grow might yield capital appreciation. Your net worth rises in tandem with the value of the property.

Tax Advantages

There are also appealing tax advantages to real estate investing. The government offers a number of incentives to promote property investment. These consist of interest on mortgages, real estate taxes, insurance, and even maintenance costs deducted from taxes. Furthermore, you can qualify for lower capital gains tax rates on the sale of the property if you retain it for longer than a year.

Portfolio Diversification

Investing in real estate is a great strategy to diversify your portfolio. You can lower the overall risk by distributing your investments throughout several asset classes, such as stocks, bonds, and real estate. Real estate can serve as a buffer against market volatility due to its low correlation with other investment possibilities. Real estate often stays steady or even increases in value after bad stock or other investment performance.

Financial Independence and Passive Income

Real estate investing can assist you in becoming financially independent and generating passive income. You can create a steady cash flow without actively working for it by investing in rental homes. You can lessen or do without a typical 9–5 employment thanks to this passive income. You are free to pursue other interests, spend time with your family, or discover new possibilities in its place.

Read Also: Full Steps: How Affiliate Marketing works in 2024

The Inflation Hedge

Historically, real estate investments have acted as an inflation hedge. Property values and rental rates rise in tandem with the cost of living. You can safeguard your money’s purchasing power and make sure your investment either matches or exceeds inflation by making real estate investments. This can offer a reliable financial safety net during unpredictable economic times.

Potential for Leverage in investing in real estate

Another good benefit of investing in real estate is leverage. You can buy a property with a comparatively minimal initial investment by using mortgage finance. You gain control over a more valuable asset than you could have financed fully on your own by using borrowed money. Your return on investment could be much bigger than the initial investment if the value of the property increases.

In summary, numerous advantages of real estate investing include wealth accumulation, passive income generation, and securing a stable financial future. Investing in real estate is appealing due to its steady cash flow, appreciation potential, tax advantages, diversity, passive income, inflation hedging, and leverage. Take advantage of the numerous benefits that real estate offers by include it in your portfolio, regardless of your level of experience or knowledge with investing.

When you’re ready to start investing in real estate, make sure you do your homework, consult an expert, and find the best prospects available. You may profit from real estate investing and reach your financial objectives by making wise choices and taking measured risks. So why hold off? Investigate real estate investing now to open the door to a prosperous financial future!