MultiChoice Nigeria, the parent company of DStv and GOtv, has officially announced an upward price adjustment on its subscription packages, set to take effect from Saturday, March 1, 2025. The decision, which comes amid rising operational costs, has sparked discussions among subscribers and regulatory bodies.

The announcement comes despite the Federal Competition and Consumer Protection Commission (FCCPC) previously cautioning against arbitrary price hikes in the pay-TV sector. The FCCPC has consistently urged service providers to consider the economic hardship faced by consumers before making price adjustments.

In an official statement, John Ugbe, CEO of MultiChoice Nigeria, attributed the increase to rising operational expenses and reassured customers of the company’s commitment to delivering high-quality content and top-notch entertainment services.

“Price Adjustment on DStv and GOtv Packages

On Saturday, March 1, 2025, we will adjust our prices across all our packages on DStv and GOtv.

We understand the impact this change may have on you, our valued customer, but the rise in the cost of business operations has led us to make this difficult decision.

It remains our mission to provide the best entertainment and viewing experience to you, and we are committed to continuing to deliver high-quality content and unparalleled service.

“We thank you for your continued patronage and support.”

Revised Subscription Rates for DStv and GOtv

Below is the list of the new subscription rates for DStv and GOtv effective from March 1, 2025:

DStv New Prices (Monthly Subscription)

1. Premium: ₦44,500

2. Compact+: ₦30,000

3. Compact: ₦19,000

4. Confam: ₦11,000

5. Yanga: ₦6,000

6. Padi: ₦4,400

7. HDPVR Access Service: ₦6,000

8. Access Fees: ₦6,000

9. XtraView: ₦6,000

GOtv New Prices (Monthly Subscription)

1. Supa+: ₦16,800

2. Supa: ₦11,400

3. Max: ₦8,500

4. Jolli: ₦5,800

5. Jinja: ₦3,900

6. Smallie: ₦1,900

The announcement has triggered mixed reactions among Nigerian subscribers, with many expressing concerns about affordability given the country’s current economic challenges.

Consumer rights groups have voiced their disapproval, urging MultiChoice to reconsider its decision in light of the prevailing economic conditions. Several subscribers have also taken to social media platforms to air their grievances, questioning why the company frequently increases prices despite the tough financial climate.

Industry analysts suggest that while the price adjustments may be necessary for MultiChoice to sustain its operations, the move could lead to a decline in subscriptions, especially among low-income customers who may opt for alternative entertainment sources, including streaming services.

With the FCCPC already expressing concerns over the price increase, it remains to be seen whether the commission will take regulatory action against MultiChoice. In the past, the FCCPC has engaged MultiChoice on similar issues, advocating for flexible pricing models, pay-per-view options, and improved consumer-friendly policies.

As subscription costs rise, consumers are exploring alternative options, including digital streaming platforms such as Netflix, Amazon Prime Video, and Showmax. The affordability and flexibility of internet-based streaming services continue to attract more Nigerians, raising concerns about the long-term competitiveness of traditional pay-TV providers like DStv and GOtv.

With the new price structure set to take effect on March 1, 2025, subscribers will have to decide whether to continue with their current packages, downgrade, or explore other entertainment options. As public debate continues, industry stakeholders will be watching closely to see how MultiChoice navigates the backlash and whether regulatory bodies will step in to address consumer concerns.